Chapter Profile: UC Berkeley
February 27th, 2011 by adminWe are quickly expanding to more and more universities, spreading the story and mission of EDUN Live on Campus. From time to time, we will profile a university and see what their chapter is up to!
UC Berkeley
Interview with leuh Soh, President of EDUN Live on Campus at UC Berkeley
When did you start your chapter?
“We started in Fall 2010.”
How did you first find out about EDUN Live on Campus?
“I did an internship in Guatemala over the summer and wanted to bring something back to the Berkeley campus regarding Social Entrepreneurship. As a business and development studies double major, I wanted to find a way to bridge the two disciplines to create real impact for those in Sub-Saharan Africa. I was referred to Ali Tanker, who was involved in the EDUN Live on Campus program.”
How large is your team currently?
“We currently have 20 members that are divided up into three cross functional teams of design, marketing and sales.”
What is your main focus for this year?
“We want to tighten up our model as well as do much more market research on our customers. Also, we’d like to print around 2,000 tshirts and build customer loyalty around large groups.”
How have you reached students at UC Berkeley with the message of EDUN Live on Campus?
“Social media, announcements, marketing campaigns, etc.”
Where do you hope to be one year from now with your chapter?
“I hope that we can become more marketing oriented instead of sales oriented. That is, I hope that we can start having customers come to us rather than having to constantly outreach. I also want to solidify the partnership that we currently have with our student body senate. Lastly, I believe there is potential to expand the our student run class/hands on business model we have to other UCs in California.”












